The wildest beauty pageant of your fiercest dreams…

Join us for the one, the only, Alternative Miss Wilderness.

A UK Festival Exclusive, we invite YOU to don your feathers, unfurl your wings. It’s time to truly let it all hang out… We are searching for stars. We are open for entries. Click here to enter.

Since 1972, artist Andrew Logan has hosted his celebrated Alternative Miss World pageants, attracting global audiences and contestants, whenever he feels the time is right. It celebrates the different and defines the new – all under the direction of Logan.

The shows have become cult events, welcoming the likes of Leigh Bowery, Derek Jarman, Grayson Perry, Angie Bowie, David Bailey and more to grace its surrealist stage.

Inspired by Crufts, the sentiment behind the competition explodes the mythology of beauty, creativity and self-expression in glittering, dazzling, rainbow-framed technicolour. The Alternative Miss World’s focus lies not on beauty – but around transformation in a world where creativity, equality and the unique can be celebrated. Without any rehearsals, anything can happen, and often does: expect the unexpected.

The Wilderness pageant is themed ‘Secrets’. Deepest, darkest, most divine. We all have them, time to share…

Competitors will model their finest ‘Lakewear’ in our Costume Category and of course take part in an on-stage Personality Interview.

Andrew Logan joins us as an official judge at Wilderness for our very own The Alternative Miss Wilderness. His sister Janet, who has competed in every single pageant since 1972, also sits on our Judging Panel.

This is a Wilderness One-off.


Spectate and be amazed, or take your chance and throw your bejewelled top hat in the ring… enter our competition to win a chance to compete and be crowned our inaugural ‘Alternative Miss Wilderness’.

To enter, follow the link to submit your audition tape answering three questions with your most unique responses.

Remember we are looking for Poise, Personality and Originality.

Your moment is Sunday 5th August at 13.00 at The Be All and End Hall…

Deadline for entries: July 1st 

Winners will be notified and invited to the festival with one backstage assistant, make-up artist or stylist to groom, preen and perfect their look backstage before taking to the catwalk!