Help Refugees are pioneers in humanitarian aid. Set up by a group of friends, they support over 100 projects across 13 countries providing women and children’s services, medical care, search & rescue, food provision and informal education. In just four years they have raised over £19,000,000 and helped over 1,000,000 people who have been forced to flee their homes due to conflict, persecution or climate change. Their award-winning model means 89% all money raised goes directly to the ground to support the most vulnerable. Choose Love is their simple yet powerful message. At a time when the world faces many challenges, when rhetoric of hate and division has found itself centre stage, we believe sharing this simple message is vital.
We all have a choice. To be motivated by fear and animosity, to build walls and turn our backs on the world. Or to nurture the hopeful, to recognise our common future. To choose love. For the past two years we have helped to spread the Choose Love message with a limited edition exclusive Wilderness X Choose Love t-shirt, based on Katharine Hamnett’s iconic design. This year’s t-shirts sold faster than ever and raised over £25,000 for the work they do. Thank you to everyone who bought a t-shirt and helped this incredible charity continue to do this vital work across the globe.
In addition to this, we also supported Help Refugees’ work in Northern Europe by setting up campsite salvage points where many of you donated you used tents and sleeping bags. These items have already been collected and distributed to people sleeping rough, putting them to life-saving use.