Premium lifestyle brand Free People is pleased to be the official fashion sponsor of Wilderness Festival this year. The American brand, known for their craftsmanship and timeless pieces, will be curating a pop-up shop on site, giving the Wilderness community the opportunity to shop an exclusive summer edit. Their signature styles such as flowing maxi dresses and flirty mini dresses, distressed denim and optimistic colours and prints, will be layered in with festival favourites and finishing touches. In addition to the shopping space, Free People will be offering a selection of bespoke craft workshops, as well as a botanical beauty bar to perfect the festival look. Their tent will take on the much loved Free People aesthetic, adored with dried florals and Instagram-able moments a ‘plenty! A unique and unwavering bond with their customers sits at the heart of Free Peoples brand ethos. Delving into the lifestyle of their customers, encouraging self-confidence and self-expression is the secret to offering them the best collection assortment and experience possible.