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THIS™ is hyper-realistic (and downright delicious) plant-based meat that looks & tastes just like the real thing (without any of the whopping downsides).

Started in 2019 by two (former) meat-lovers, THIS™ is a game-changing plant-based brand with an impressive range of chicken, bacon, pork and sausage products – good enough to fool even the most hardcore carnivores.

Head over to the THIS™ stand at Wilderness for hot dogs, dirty fries, southern fried tenders and more.

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